Online stores for D2C brands, made to sell on a phone.
Helmsman designs and builds online stores and websites for direct-to-consumer brands in fashion, wellness, food and interiors: product pages that sell, a checkout with nothing in the way, and launches that open to a waiting list.
- D2C brands
- 6 stores and sites
- From
- first design to launch
- Every project
- under NDA
Sound familiar?
What we hear most from D2C brands:
- Most visitors arrive on a phone, and most of them leave at the cart.
- Product photos are lost inside a cluttered template.
- Size and colour variants confuse buyers, so they order the wrong one and send it back.
- A launch goes live to silence, because there was no list to tell.
- Stock on the website and on the marketplaces never matches.
What we build
- 01
Storefronts
Product first
Collections and product pages built around your photography and your brand, not a template.
- 02
Checkout
Fewer steps to buy
A checkout designed to be finished on a phone in a few taps.
- 03
Launches
A list before you open
Pre-access pages with members' pricing, so a launch opens to buyers.
- 04
Brand websites
The story behind the product
Studio, maker and ingredient stories that give people a reason to choose you.
- 05
Stock & orders
One stock, every channel
The store connected to your stock, billing and the marketplaces you sell on, priced as software from $3,000 on top of the store website.
- Online stores for The Chic Indian (fashion), Little by Little (accessories and gifting), Blissful Being (wellness) and Navdhan (food).
- A members' pre-access page with privilege pricing for The Chic Indian's launch.
- Brand websites for Copper Crush (art and interiors) and Baesic Fit (nutrition).
The Chic Indian
A fashion e-commerce site with an editorial, monochrome look.
Little by Little
An e-commerce store for jewellery, accessories, apparel and gifting.
Blissful Being
An online store for wellness products and essential oils.
Navdhan
An online store for a sprouted-grain flour brand.
Copper Crush
A business and e-commerce site for an art and interior design atelier.
Baesic Fit
A website for a modern nutrition and wellness brand.
Why do shoppers leave at the cart?
Usually because the last steps are harder than the first: costs that appear late, forced sign-up, long forms on a small screen. A good D2C checkout shows the full price early, lets people buy as a guest and fits on a phone.
How do you launch a D2C brand online?
Build the list before the store opens. The Chic Indian launched with a members' pre-access page and privilege pricing, so the store opened to people already waiting to buy.
Can the store share stock with the marketplaces?
Yes. We connect the store to your stock and billing, so a sale on one channel updates the others and the stock count stays true. The store website sits in the $1,000 to $5,000 website range; this link is priced as software, from $3,000.
Software for D2C brands, answered.
Do you handle the whole store?
Yes, from the first layout to launch day: design, product pages, checkout and the build.
Can you redesign our existing online store?
Yes. We start from your products, photography and buyers, then rebuild the pages and checkout around them.
Do you build for small brands?
Yes. Most of the stores above are for founder-led brands in fashion, wellness, food and interiors.
Do you sign an NDA?
Yes, on every project.