Online stores that sell what's on the shelf.
Helmsman designs and builds e-commerce stores, and can connect them to your real stock and pricing so what is sold online is what is on the shelf. A store website sits in the $1,000 to $5,000 website range; linking it to your stock, billing or accounts is priced as software, from $3,000. Its portfolio includes stores for fine jewellery, fashion, gifting, wellness and food brands, designed in Figma and several of them built on Webflow.
From $1,000Typically $1,000 to $5,000See pricing
Last updated
Who needs an e-commerce store?
You probably need it if…
- Online orders come in for items the warehouse no longer has.
- Prices on the website and in the shop drift apart, and someone corrects them by hand.
- Your store looks like every other template and does not show the product well.
- Online orders are typed again into your billing or stock system.
- You are launching a brand and want to build interest before the store opens.
What does an e-commerce store include?
- 01
Storefront design
The product does the selling
Store pages designed in Figma so the photography and the product carry the brand, with calls to buy that stand out without shouting.
- 02
Product & collection pages
Easy to browse, easy to choose
Collections, product details and guides, such as care instructions, laid out so customers find the right item quickly.
- 03
Checkout
Buying in a few steps
A checkout designed to take the customer from choice to payment without detours.
- 04
Stock & pricing
Online matches the shelf
The store linked to the stock and prices your business already keeps, so the website does not sell items you have run out of. Priced as software, from $3,000.
- 05
Orders into your systems
No second typing
Online orders passed to your billing, stock and accounts systems, so an order placed by the customer is not typed again by your team. Priced as software, from $3,000.
- 06
Offers & launches
Seasonal sales and pre-launch lists
Offers, seasonal sales and members' pre-access pages with privilege pricing, to build a list of buyers before a launch.
- 07
Store development
Built from the agreed design
Stores developed from the approved design, several of them on Webflow, and supported after launch as ranges and campaigns change.
How does Helmsman deliver an e-commerce store?
The full approachAn online store starts with the products and the business behind them: what you sell, how stock and prices are kept today, and how orders are fulfilled. Helmsman agrees what the store has to connect to before the storefront is designed, so the shop does not promise what the warehouse cannot deliver.
The store is designed in Figma around the product and reviewed with you, then built and connected to your stock, pricing and billing where the business needs it. After launch it keeps evolving with new ranges, offers and seasons.
- 01UnderstandProcess map
- 02AnalyseRequirement document
- 03ArchitectSolution structure
- 04DesignScreens and flows
- 05DevelopWorking software
- 06ImplementLive system
- 07EvolveOngoing support
Zeff
An e-commerce store for fine jewellery that lets the pieces take centre stage.
The Chic Indian
A fashion e-commerce site with an editorial, monochrome look.
Little by Little
An e-commerce store for jewellery, accessories, apparel and gifting.
Blissful Being
An online store for wellness products and essential oils.
Navdhan
An online store for a sprouted-grain flour brand.
Copper Crush
A business and e-commerce site for an art and interior design atelier.
Industries we build this for
Read before you decide
E-commerce questions, answered.
Can the online store connect to our stock and billing software?
Yes. Helmsman connects storefronts to the systems behind them, so stock and prices online match what the business actually holds, and orders reach billing without being typed again. That link is priced as software, from $3,000, on top of the store website.
What kinds of online stores have you designed?
Stores for fine jewellery, fashion, accessories and gifting, wellness products and essential oils, sprouted-grain flour, and art and interiors. Each is shown with its scope in the work section of this site.
Do you build online stores on Webflow?
Yes. Several stores in the portfolio, including Little by Little, Navdhan and Copper Crush, were designed in Figma and built on Webflow.
Can you help us launch a new brand online?
Yes. For The Chic Indian, the launch included a members' pre-access page with privilege pricing, to build a list of customers before the store opened.
Can we sell in our shops and online from the same stock?
Yes, when the store is connected to the system that holds your stock. Helmsman builds retail systems as well as storefronts, so the counter, the website and the books can work from one record.